Comprehension:(Que No. 96 - 100)
Read the following passage and answer the questions :
Ecofresh Pvt. Ltd, a startup in India, produces eco-friendly home cleaning products such as liquid detergents, floor cleaners and dishwashing liquids. The company follows a green marketing approach and highlights its products as biodegradable, safe and affordable.
To reach its customers, Ecofresh sells through online Platforms, retail stores and direct sales agents.
The firm has designed its marketing mix carefully. Pricing is slightly above competitors due to its ecofriendly positioning but promotions include digital campaigns, social media advertising and discounts on bulk purchases.
Recently Ecofresh launched a new product; a herbal air freshener. During its product life cycle's introduction stage, the firm invested heavily in promotion and awareness building activities. The company also engages in customer relationship management by offering loyalty points and personalised recommendation to repeat buyers.