The correct answer is C, B, A, E, D
Key Points Based on the given order, the steps to be followed by a firm when strategizing to go international should logically be:
- C. Deciding whether to go global: Before any other strategic decisions can be made, a business must determine whether it should expand internationally at all. This decision should take into account various factors such as the company's financial capacity, market conditions, global economic trends, and the company's product or service offerings.
- B. Deciding which markets to enter: After a firm has decided to go global, the next step is to determine which international markets to enter. This could depend on factors such as consumer behavior, market demand, political stability, and economic indices in potential markets.
- A. Deciding when to enter: Once markets for entry have been chosen, the firm must decide on the timing of entry. This decision can depend on both internal factors (such as availability of resources) and external factors (such as political climates, and market fluctuations).
- E. Deciding how to enter the chosen market: This refers to choosing the method of entering the international market such as direct exporting, franchising, licensing, partnership, or through joint ventures.
- D. Choosing a mode of entry: The final stage in the process is to choose the specific mode of entry such as Internet, direct sales, intermediaries, or establishing production facilities on foreign soil.
Therefore, the correct answer as per your sequence is C, B, A, E, D.
Additional Information Here are some additional considerations when following these steps of an international business strategy:
- C. Deciding whether to go global:
The decision to expand globally isn't taken lightly; companies thoroughly assess their financial strength, competitive advantage, and resources available before deciding to tap into new markets.
Thorough market research: Understanding global trends, market competition, cultural nuances, legal aspects, and the political environment of potential markets is a crucial part of this process.
- B. Deciding which markets to enter:
A rigorous market assessment should be conducted to identify target markets, taking into account factors such as market size, growth prospects, competitive landscape, customer needs, and economic and political risk.
Issues such as language or cultural barriers, local competition, or government regulation of foreign companies should also be taken into account.
- A. Deciding when to enter:
Timing of entry can significantly impact the success of a business in a foreign market. Political, social, or economic instability may make it risky to enter at a particular time. The maturity of the market can also factor into this decision.
Market trends and customer behavior can change rapidly. Frequent market screening is necessary to determine the optimal time for entry.
- E. Deciding how to enter the chosen market:
Companies can opt either for an equity mode (like wholly-owned subsidiaries or joint ventures) or a non-equity mode (like exporting, franchising, or licensing). The choice depends on factors like risk tolerance, financial capabilities, market knowledge, control preference, etc.
- D. Choosing a mode of entry:
Each entry mode comes with its advantages and disadvantages. For instance, direct exporting may offer higher profit margins but can also bear an increased risk.
It's crucial for companies to continuously reassess their chosen mode in light of changing market and company dynamics.