There are several mcq’s related to “MARKETING MANAGEMENT” for preparation of UGC/NTA NET EXAM. You can also view Statistics MCQ’s
Let’s start, here are NTA NET/JRF MARKETING MANAGEMENT MCQS: 👇
Q1. Arrange the following concepts of marketing as per their evolution in the marketing?
i. Product concept
ii. Selling concept
iii. Production concept
iv. Societal concept
v. Marketing concept
Codes:
(A) iii, i, ii, iv, v
(B) i, iii, ii, iv, v
(C) iii, ii, i, v, iv
(D) i, ii, iii, iv, v
Q2. Identify the incorrect matches from the options given below:
i. Customer relationship era-identify and fill needs
ii. Marketing concept era- builds relationship
iii. Selling era- Advertising
Codes:
(A) i and iii Only
(B) iii Only
(C) i and ii Only
(D) All are correct Only
Q3. Identify what can be marketed from the options given below:
i. Goods
ii. Services
iii. Information
iv. Ideas & Innovation
v. Properties
vi. Places
Codes:
(A) i, ii, iv and vi
(B) i, ii, iii and v
(C) i, iii, iv and vi
(D) All of the above
Q4. Assertion: Main objective of selling is profit maximization through sales maximization.
Reason: Main objective of marketing is profit maximization through customer satisfaction.
Codes:
(A) Both A and R is correct and R is correct explanation of A
(B) Both A and R is correct but R is not the correct explanation of A
(C) A is true but R is false
(D) R is true but A is false
Q5. Identify the incorrect statement from the options given below:
(A) Marketing deals with customer needs, wants, products, pricing, distribution, and promotion
(B) Marketing facilitates satisfying exchange relationships.
(C) Marketing takes place in static environment.
(D) Marketing is used in both for-profit and not-for-profit organizations.
Q6. Arrange the following levels of product in correct sequence:
i. Expected
ii. Potential
iii. Generic
iv. Core
v. Augmented
Codes:
(A) iv, i, iii, v, ii
(B) iv, iii, ii, v, I
(C) iv, iii, i, ii, v
(D) iv, iii, i, v, ii
Q7. Identify the correct statement from the options given below:
Statement I: Generic product is the fundamental need or want that consumers satisfy by consuming the product.
Statement II: Core benefit is the product or service that satisfies a basic and specific need for the consumer to purchase.
Codes:
(A) Statement I is correct
(B) Statement II is correct
(C) Both Statements are correct
(D) None Statements are correct
Q8. Identify which concept of marketing is mentioned below?
i. Recognizes that “everything matters” in marketing.
ii. Based on 360-degree view approach.
iii. Gained popularity because of the increased competition.
iv. Aligned and integrated activities
Codes:
(A) Selling concept
(B) Holistic concept
(C) Marketing concept
(D) Product concept
Q9. Identify the correct answer from the options given below:
i. Customer’s need
ii. Better business
iii. Society first
Codes:
(A) Social Marketing
(B) Societal Marketing
(C) Rural Marketing
(D) Viral Marketing
Q10. Identify incorrect match from the options given below:
i. Performance < Expectation → Delighted Customer
ii. Performance = Expectations → Satisfied Customer
iii. Performance > Expectations → Dissatisfied Customer
Codes:
(A) i Only
(B) ii and iii Only
(C) i and iii Only
(D) iii Only
Q11. Assertion: Meta market is a place where everything connected with certain market can be found.
Reason: It will bring all buyers and sellers at one place for one purpose only.
Codes:
(A) Both A and R is correct and R is correct explanation of A
(B) Both A and R is correct but R is not the correct explanation of A
(C) A is true but R is false
(D) R is true but A is false
Q12. __ is the process of gathering information about events and their relationships within an organization’s internal and external environment.
(A) Environmental Forecasting
(B) Environmental Monitoring
(C) Environmental Scanning
(D) Competitive Intelligence
Q13. Assertion: Product consistency refers to how closely products are linked to each other.
Reason: More the variations among products more is the consistency.
Codes:
(A) Both A and R is correct and R is correct explanation of A
(B) Both A and R is correct but R is not the correct explanation of A
(C) A is true but R is false
(D) R is true but A is false
Q14. Fill in the blanks:
Statement I: For purchasing__________ goods, consumers do not spend too much time.
Statement II: Desire to buy ____________ goods is aroused suddenly while shopping.
Statement III: In _____________ goods, customer does not have much time to bother about price/quality of a product
Codes:
(A) Impulsive, Staple and Emergency
(B) Staple, Impulsive and Emergency
(C) Staple, Emergency and Impulsive
(D) Emergency, Staple and Impulsive
Q15. Given below are features of which type of consumer goods?
i. Less frequent purchase, much effort
ii. Higher price
iii. Selective distribution, fewer outlets
iv. Promotion through Advertising and personal selling
Codes:
(A) Convenience Goods
(B) Speciality Goods
(C) Shopping Goods
(D) Unsought Goods
Q16. ___ is a reduction in sales volume, sales revenue, or market share of one product when the same company introduces a new product.
(A) Market Penetration
(B) Intentional Drop
(C) Competitor Penetration
(D) Market Cannibalization
Q17. Main objectives of pricing decision includes:
i. Maximization of profit in short-run.
ii. Fulfill sales target value
iii. Premium pricing to target larger consumer group
iv. flexible product price
v. Tackle competition
Codes:
(A) i, ii, iii and v Only
(B) i, ii, iv and v Only
(C) i, ii and v Only
(D) All of the above
Q18. Identify the price adjusting strategy from the options given below:
i. Price bundling
ii. Cost plus pricing
iii. Discount pricing
iv. Segment pricing
v. Captive product pricing
Codes:
(A) ii, iv and v Only
(B) i, ii, iii and iv Only
(C) ii, iii and iv Only
(D) All of the above
Q19. Given below are some of the features of which type of pricing
strategy:
i. Attract a large number of customers with limited budget.
ii. Target audience is price-sensitive customers
iii. Can devalue product
iv. Best for mass market product
Codes:
(A) Skimming Pricing
(B) Penetration Pricing
(C) Cost plus pricing
(D) Allowance pricing
Q20. __ are those retailers who have independent shops of temporary nature in a business
locality are depending upon the potentiality of the area.
(A) Cheap Jacks
(B) Hawkers
(C) Peddler
(D) Street Vendors
Q21. Given below are some of the features of which type of promotion mix?
i. Provides information about products or services to prospective buyers.
ii. Primarily aims at the persuasion of potential customers.
iii. Non personal presentation
iv. Identified sponsor
v. Profit maximization
Codes:
(A) Sales Promotion
(B) Advertising
(C) Personal Selling
(D) Publicity
Q22. Given below are some of the advantages of which type of advertising?
i. Are extremely targeted, results are better in terms of conversions.
ii. Are focused on the specific target group, have a better reach, can be easily executed, tracked, and controlled.
iii. Provide a better ROI and MROI in terms of conversion.
Codes:
(A) Above the Line Marketing
(B) Below the Line Marketing
(C) Through the Line Marketing
(D) None of the above
Q23. Given below are some of the components of which model of advertising?
i. Non-evaluation thinking
ii. Evaluation thinking
iii. Action
Codes:
(A) Operational model
(B) Information processing model
(C) Innovation- adoption model
(D) Hierarchy-of-effect model
Q24. Identify the features of sales promotion from the options given below:
i. Suitable for medium to large companies
ii. Directly related to sales
iii. Purpose is to increase the sales
iv. Giving free products, coupons etc.,
v. Expensive
Codes:
(A) i, ii and iii Only
(B) ii, iii and iv Only
(C) ii, iii, iv and v Only
(D) All of the above
Q25. 7 O’s framework of consumer behaviour includes:
i. Occupants
ii. Objectives
iii. Obligated
iv. Organization
v. Outlets
vi. Opportunity
Codes:
(A) i, ii, iv and v Only
(B) i, ii, iii and iv Only
(C) iii, iv, v and vi Only
(D) All of the above
Q26. Given below are some of the buying motives of consumers identify the correct answer from the options given below:
“Some people are motivated to buy what is reported to be used by great people whose opinions matter. For example: Sachin Tendulkar says, “boost is the secret of my energy”.
Codes:
(A) Curiosity Motive
(B) Emulate Motive
(C) Convenience Motive
(D) Rational Motive
Q27. Given below are three effects of which model of consumer behaviour?
i. Price effect
ii. Substitution effect
iii. Income effect
Codes:
(A) Sociological model
(B) Psychoanalytical model
(C) Learning model
(D) Economic model
Q28. In this stage, customers know nothing about the product they’re seeking or the brands that are available to them. They’re in active problem-solving mode to find a suitable product.
(A) Limited Problem-Solving
(B) Extensive Problem-Solving
(C) Habitual Response Behavior
(D) Both A and B
Q29. Characteristics of Service marketing includes:
i. Intangibility
ii. Ownership
iii. Homogeneity
iv. Inseparability
v. Variability
Codes:
(A) i, ii and iii
(B) i, iii, iv and v Only
(C) i, ii, iv and v Only
(D) All of the above
Q30. Objectives of Logistic management includes:
i. Reduce transportation cost
ii. Minimum product damage
iii. Quick response
iv. Increased efficiency
Codes:
(A) ii and iii Only
(B) i and iv Only
(C) i, ii and iii Only
(D) All of the above
Q31. A marketer involved in _____ tries to create a new set of values in the industry for the customers.
(A) Possession Processing Services
(B) People Processing Services
(C) Mental Stimulus Processing
(D) Information Processing Services
Q32. Assertion: Covert behaviour of consumer are those which go on inside the skin.
Reason: They include such behaviour which are directly observable, such as talking, running, scratching or blinking.
Codes:
(A) Both A and R is correct and R is correct explanation of A
(B) Both A and R is correct but R is not the correct explanation of A
(C) A is true but R is false
(D) R is true but A is false
